BLEACHR is committed to respecting your privacy.  This Privacy Policy describes how and when BLEACHR collects, stores, uses, and shares your information when you use our services.  This Privacy Policy applies to any website, mobile application, and any other product or service that includes, attaches, references, or links to this Privacy Policy.  Unless explicitly provided herein, this Privacy Policy does not apply to the practices of companies that BLEACHR does not own or control or to people that BLEACHR does not employ or manage including without limitation the manufacturer of any device or operating system on which the BLEACHR mobile application functions.  If you do not agree to these terms, do not access the BLEACHR mobile application, website or other related services or those powered by BLEACHR. 

Our services are not directed to persons under 13 AND MAY NOT BE USED BY PERSONS UNDER 13. IF YOU ARE UNDER 13, BLEACHR DOES NOT AUTHORIZE YOUR USE OF ITs SERVICES.  If you ARE A PARENT OR GUARDIAN AND become aware that your child has provided us with personal information without your consent, please contact us. We do not knowingly collect personal information from children under 13 and we take steps to remove such information and terminate the child's account.

BLEACHR may receive information about you through a variety of sources related to the services provided through the BLEACHR mobile application or an application powered by BLEACHR, including our mobile application, our website, information provided by other users of the BLEACHR mobile application or an application powered by BLEACHR and services, advertisers, email interaction with you, and other interactions you have with our services including phone or online support. When using any of our services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize BLEACHR to use your information in the United States and any other country where BLEACHR operates.


Creating a BLEACHR Account

To create a BLEACHR account on a BLEACHR application or application powered by BLEACHR and log into that account, you login using Facebook login or other such methods as BLEACR may make available from time to time, such as by filling out a form to provide various pieces of personally-identifiable information (“PII”).  PII is information that may identify you personally versus non-personally-identifiable information (“NPII”) that has either been scrubbed of information that identifies you personally (e.g. deidentified) or collected in a way so as to not intentionally identify the user.  Subject to change at BLEACHR’s discretion, BLEACHR collects information about you from Facebook upon your login using Facebook such as your full name, e-mail address, age, gender, geolocation, profile photo, and Facebook URL.  Additional information may be collected from you through any app or web form provided by BLEACHR for you to sign up for the services or through Facebook login where Facebook and your privacy settings through that platform allow for additional information to be collected.  To avoid fraud, harassment, spam, bullying, and other bad behavior using the BLEACHR services, you are not authorized to create an account using information that is intended to obfuscate your identity and not allow others using the BLEACHR account to identify your true identity.    

Communications with BLEACHR

We may also collect additional PII and NPII through any email, telephone, or other contact you have with BLEACHR regarding its services.

Creating a Post and Providing Information Using BLEACHR

When you create a post using the BLEACHR mobile application or an application powered by BLEACHR, you can choose to create text, audio, video, and photos using the mobile device’s hardware and software or select such content already stored on your mobile device.  The BLEACHR mobile application or applications powered by BLEACHR will then use the content you have created or otherwise selected along with software on your mobile device to create a post that will be uploaded to BLEACHR.  That post along with the original text, photo, video and audio and your account information, may be uploaded to BLEACHR’s servers along with other data relating to your usage of the BLEACHR mobile application or an application powered by BLEACHR and stored by BLEACHR.  Similarly, any comments, communications, or other interactions with the mobile app or its users will be uploaded to BLEACHR’s servers.  Information relating to an original post, communications through BLEACHR, and other interactions with a BLEACHR powered mobile app may be correlated and stored with your user information.

Similarly, you may elect to provide additional PII or NPII in various ways by interacting with the mobile app.  For example, you may provide BLEACHR with more information about yourself through filling out additional information in your profile or by posting information about yourself within the app.  You may also provide information about others using the mobile app, such as by you providing BLEACHR access to your friends’ information through Facebook, your contacts on your mobile device, or by posting information about others while using the mobile application.  In the same ways, other users of a BLEACHR powered mobile app may provide BLEACHR with information about you. 

We may collect information about the people and groups you are connected to and how you interact with them using the mobile app, such as the people you communicate with the most or the groups you like to share with.

General Use of BLEACHR Mobile Application

BLEACHR may generate and store an audit trail of each user’s use of the mobile application including without limitation the taking of photos, recording of audio or video, sharing or recommending of a BLEACHR powered mobile app or posts within the mobile app with others, and creating and sending posts.  BLEACHR may track statistics about your usage of a BLEACHR powered mobile app, such as when and where you created a user account, logged into the mobile app, used the mobile app, the activities you engaged in while using the mobile app, and advertisements you viewed while using the mobile app. 

We may collect information from or about the devices where you install or access our mobile app. We may associate your information across multiple devices based on your usage and the information collected from those different devices. For example, and without limitation, we may collect information about your device(s) manufacturer, operating system, hardware, system settings and statistics, device identifiers, mobile service provider or ISP, and mobile number.

Location Information

The BLEACHR mobile app relies on geolocation to identify your location and connect you with other users attending an event.  If you do not allow BLEACHR to collect and use geolocation information, your use of the BLEACHR mobile app will be limited if not unavailable.  If allowed by you, we collect geolocation information such as GPS coordinates and we may use and store such information, although presently we are not permanently storing GPS data in relation to your PII.   


We may keep track of how you interact with links across our services, including our email notifications.


BLEACHR may gather and collect NPII, including, but not limited to, any of the following when you use our website: (1) IP addresses (the Internet address of a computer) to track a user's session while the user remains anonymous, (2) computer and connection information such as browser type and version, operating system, and platform, (3) the full Uniform Resource Locator (URL) clickstream to, though, and from the website, including date and time, (4) cookie number, (5) information you viewed or searched for, and (6) your mobile carrier and device type.

Like many websites, we may use "cookie" technology to collect additional website usage data and to improve our services. A cookie is a small data file that is transferred to your computer's hard disk.

Web Beacons

BLEACHR may employ Web beacons (also called single-pixel gifs), which are customized links or similar technologies, when sending you messages, newsletters, or promotional emails. Web beacons allow BLEACHR to (a) determine whether you have opened, or acted upon, a promotional email and which links you have clicked on in order to deliver to you more focused communications and other content, (b) allow BLEACHR to count the number of users who have visited certain Web pages and effectively deliver co-branded services, and (c) enable BLEACHR to compile aggregated statistics and determine the efficacy of promotions by using Web beacons from third parties, without allowing such third parties to use Web beacons to collect or access your PII.

Third-Party Service Providers

BLEACHR may use a variety of third-party services to help provide our services, such as hosting our website and mobile application services, and to help us understand the use of our services, such as through Google Analytics or TUNE. Our mobile application or an application powered by BLEACHR is also designed to run on one or more mobile application platforms such as those provided by Apple and Google.  We may also collect or otherwise gather information related to you from these third-party service providers.  These third-party service providers may collect, store, and share information as further dictated by the Privacy Policies of those third parties. An application powered by BLEACHR may tie into and use the Advertising ID in the Apple, Google Android, or other mobile platforms and more information regarding Advertising IDs and how to limit tracking relating to Advertising IDs can be found by reviewing the privacy policies and user guides provided by those platforms.

Storage of Information

BLEACHR may store any of the information collected pursuant to this Privacy Policy.  Such information will be used to provide and enhance the BLEACHR services and as otherwise indicated in this Privacy Policy.


We may use the information we receive about you, including the content of the posts you send and comment upon, in connection with the BLEACHR mobile application or an application powered by BLEACHR and related services we provide.  In addition to facilitating use of the BLEACHR services, we may also use the information we receive about you:  as part of our efforts to keep the BLEACHR mobile application or an application powered by BLEACHR and related services safe and secure; to protect BLEACHR’s or others' rights or property; if advertising is added to the platform, to measure or understand the effectiveness of ads you and others see, including to deliver relevant ads to you; to make suggestions to you and others such as suggesting that your friends use a mobile application powered by BLEACHR; to provide you with prizes, offers, products and services related to BLEACHR and the events you attend or teams, leagues, or other groups you support or in which you show interest; and for internal operations, including troubleshooting, data analysis, testing, research and service improvement. 

In addition to using your PII to create your account, we may use this information to send you information about our services, respond to your requests, and facilitate your use of the services.  For example and without limitation, we may contact you to remind you of the services we offer, enhancements of our services, modifications of this Privacy Policy or our Terms and Conditions of Service, or to encourage you to promote the BLEACHR mobile application or an application powered by BLEACHR to others. 

Geolocation information including without limitation is used for the basic functionality of BLEACHR powered mobile applications to allow you to interact with other mobile app users at an event and to  provide features of our services including without limitation tagging a post with a location and to improve and customize the services, as well as in NPII data analysis such as to determine Services usage trends.

Information about any links you click on is used to help improve our services and to be able to analyze aggregate click statistics such as how many times a particular link was clicked on.  Such information may be used to improve our services and to better provide you with relevant advertising and other information. 

BLEACHR may analyze information collected from its website for certain trends in statistics, such as which parts of the website users visit and how long they spend there. During some visits to the website, BLEACHR may use software tools such as JavaScript or similar tools to measure and collect session information (which is NPII), including page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

BLEACHR may use both session cookies and persistent cookies on its website to better understand how you interact with our services, to monitor aggregate usage by our users and web traffic routing on our services, and to customize and improve our services. Most Internet browsers automatically accept cookies. If you do not want cookies from BLEACHR or other websites, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some services may not function properly if you disable cookies.


Your Sharing of Posts

We may share or disclose your information at your direction, such as information included in a post when you choose to make a post, and also when you decide to share a post outside of a BLEACHR powered mobile application, such as without limitation one or more social media platforms like Facebook and Twitter.  When you share such information with other social media platforms, those platforms may gather data about you subject to their Privacy Policies and you should review those policies before sharing information using their services.  Please remember that posts, comments, and other interactions you have with the mobile app are, unless otherwise restricted, public and may be shared internal to the mobile application or externally through sharing functions.  Mobile devices themselves also have the capability to capture and record information, such as through screen captures, and information that you may have intended to share on a limited basis can become public.  You should always use your best judgment when providing and sharing information using the mobile app.

Service Providers

Our mobile application and applications powered by BLEACHR are subject to the terms and conditions required by mobile platform providers such as Apple and Google.  We may be required to share certain information with these mobile platform providers or your mobile carrier.  Any such data sharing will be subject to the Privacy Policies of those third parties.  We may also engage service providers, consultants, and independent contractors to perform functions and provide services to us in the United States and abroad. We may share your PII and NPII with such service providers so they may perform services for us, subject to confidentiality obligations consistent with this Privacy Policy, and on the condition that the third parties use your PII and NPII only on our behalf and pursuant to our instructions.

Sharing With Teams, Leagues, Advertisers, and Others

BLEACHR may share the information it collects about you, including PII and NPII with others in its discretion.  For example, and without limitation, BLEACHR may share information about you with teams, leagues, promoters, and advertisers for purposes such as providing relevant advertising to you, building a closer fan relationship with you, and providing you with prizes, offers, products, and services.    

Law and Harm

Notwithstanding anything to the contrary in this Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect BLEACHR’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party's, including a government's, request to disclose your information.

Business Transfers

In the event that BLEACHR is involved in a bankruptcy, merger, acquisition, change in control, reorganization or sale of its ownership interests or assets, your PII and NPII may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.


If you are a registered user of our services, we provide you with tools and account settings to access or modify the profile information you provided to us and associated with your account as is made available through the mobile app.  Changing your account settings and information related to your account may not alter information previously stored or shared by BLEACHR.


Presently BLEACHR does not offer you the opportunity to request that BLEACHR not track your use of its services except as otherwise stated in this Privacy Policy. 


We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at By continuing to access or use the services after those changes become effective, you agree to be bound by the revised Privacy Policy.


This Privacy Policy is subject to the terms set forth in the BLEACHR Terms and Conditions of Service including without limitation all provisions regarding warranty disclaimers, limits of liability, and dispute resolution mechanisms such as the jurisdiction and venue provisions. 

Effective Date

May 1, 2017

Contact Information

If you wish to contact BLEACHR regarding this Privacy Policy, please contact us by e-mailing BLEACHR at